Step #1: Visit the site.
Make notes and concentrate on both great and awful things.
Step #2: How great is the procurement procedure?
Breakdown and dissect immediate, natural, referral and other activity sources to locate what's working for them and so forth.
Step #3: What is broken and fixable?
Search for issue regions – low performing presentation pages, skip rates, and so on.
Step #4: Are they doing substance advertising, is it delivering results?
Distinguish and bore down their substance methodology. Check what's pulling in social shares and what's lying unutilized in the base fold.
Step #5: What of the promoting spending plan?
Thoughts for promoting spending plans can be speculated from your rivals' paid battles, be it Google Adwords or Facebook pay-per-click. Further, a straightforward examination with your promoting effort would reveal insight into the crusade spending plan of your opponents.
Step #6: Unknown variables working in pair or against business objectives?
Look and find zones that your rivals are abusing admirably. It could be an administration crevice, undiscovered crowd segment or anything that is supporting your rival's industry balance. Make a note of it and begin working at your end.
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